#21- How To Raise Private Money With Jay Conner
In this episode of the Nightfire Podcast, Daniel Martinez interviews Jay Conner, a seasoned real estate investor and expert on raising private money. Jay explains how getting cut off from traditional bank funding in 2009 forced him to learn the art of raising capital directly from individuals—what he calls "private money." Instead of pitching deals, Jay teaches people how to earn high returns safely and securely, positioning himself as a private money educator, not a salesperson. He outlines his step-by-step approach for building trust, educating potential lenders, and structuring deals without relying on credit scores or bank underwriting. Jay also shares strategies for hosting private lender luncheons, virtual presentations, and expanding your network through groups like BNI and Rotary Club.Chapter 1: Mindset Shift – Become the Underwriter⏱️ 0:00 – 1:00Jay kicks off by explaining the critical mindset shift: you’re not asking for a mortgage—you’re offering one. Private money puts the investor in control of terms, rates, and underwriting.Chapter 2: Jay’s Origin Story & First $2M⏱️ 1:00 – 7:00Jay recounts getting cut off from banks in 2009, his introduction to private money, and how he raised over $2.1 million in 90 days by educating—not pitching—lenders.Chapter 3: The Private Money Conversation Framework⏱️ 7:00 – 14:00Jay outlines his “Good News Phone Call” script, how to pre-educate lenders without discussing deals, and why desperation kills credibility. Teaching comes first, deals come later.Chapter 4: Finding and Targeting Private Lenders⏱️ 14:00 – 22:00Jay breaks down the three categories of lenders: (1) your warm market, (2) expanded warm market via networking, and (3) existing private lenders. He also explains how to use public records and data feeds to find active lenders.Chapter 5: One-on-One, One-to-Many, and Going Virtual⏱️ 22:00 – EndJay explains how he secured his first $500k at church, raised $969k at a luncheon, and how others can use Zoom calls, civic talks, and podcasts to share the opportunity and build trust—without ever pitching.Let me know if you’d like this in a downloadable PDF or formatted for publishing.Learn More nytfire.comText 📱 210-972-1842 Help support the show. https://podcasters.spotify.com/pod/show/nytfire/support
